business data with a guaranteed quality

The business data from Responsiva has a guaranteed quality, so that you can purchase with the ease of knowing that your database comes from a reliable and responsible list broker.
With each quote we supply some data samples to specification, and clearly outline which prospects we propose to extract from the full complement of over two million business data records. The quotes are valid for thirty days and left with you to make your comparative decision as to which broker you feel would be most suitable to take forward as a preferred supplier. And your questions are always welcomed; we need to be comfortable that you have exhausted any outstanding concerns before you buy.

Accurate and responsive telemarketing lists

There are numerous aspects to delivering a successful telephone marketing campaign, each of them vital components in contributing to the overall results. The telemarketing lists from your list broker play a key role because it is so essential to get the data aspect right. Responsiva will help you with this aspect, ensuring you receive quality, well-suited prospects. Behind this it is crucial to have effective and well-measured scripts and naturally talented telemarketers in place to make the calls. The best way to measure all three elements is via a call recording system. This enables call play-back to pinpoint where and why each call terminated unsuccessfully, and why the successful calls hit the target.

Guaranteeing business lists

It is rudimentary to request a guarantee when purchasing business lists for your data-driven marketing. It is widely accepted that all forms of marketing data decays over time, as companies close or relocate and individuals change their employment. However, it is the levels of erosion, and therefore its deteriorating pace of the prospect list, that needs to be questioned. The industry norm is to guarantee a 98% accuracy rate for business names, addresses and telephone numbers, refunding anything in excess of 2% decay within 30 days of supply. Any business lists with a lower guarantee are worth avoiding because they will cost you more in the long run.

Choosing b2b data

Although there are quite literally many thousands of different job titles available for choosing b2b data by, they can all be split into one of two categories. Namely; managers or directors. The directors include such titles as company owners, proprietors, chief executives, partners and even landlords. Whereas the managers span the roles like licensee, office manager and branch manager. Approximately two thirds of b2b data records have a director title available with the remaining businesses operated by managers. This field is an important consideration when planning your marketing because the level of decision-making ability will determine whether or not your services are of interest.

Contact titles for a marketing data list

Approximately one third of all businesses are chiefly operated by managers, with the other two thirds by directors. When seeking a marketing data list to develop new relationships it is important to establish the level of contact name which would be appropriate to target. Would branch managers, licensees and office managers be of value, or would you need company directors and owners? This is a very important aspect of the business list selection process; getting the right contact name within the prospective organisation is as critical as ensuring the right businesses are selected within the phase sourcing your prospect lists.

Targeting with business data lists

Some would regard the communication generated from marketing with data lists as spam or junk mail. In reality a well targeted marketing campaign to businesses, with a distinct requirement for the services that are being marketed, is a positive initiative for both the marketer and prospect alike. It is interesting to note that many complaints about spam originate from individuals within organisations who themselves operate numerous marketing initiatives through the use of targeted data lists to drive new sales opportunities. Whilst most marketing initiatives generate the odd complaint, the most important aspect is that they are above board and generate new sales opportunities for the business.