Contact titles for a marketing data list

Approximately one third of all businesses are chiefly operated by managers, with the other two thirds by directors. When seeking a marketing data list to develop new relationships it is important to establish the level of contact name which would be appropriate to target. Would branch managers, licensees and office managers be of value, or would you need company directors and owners? This is a very important aspect of the business list selection process; getting the right contact name within the prospective organisation is as critical as ensuring the right businesses are selected within the phase sourcing your prospect lists.